Kevin’s one of my “virtual mentors,” which is a great way to say “people I follow on the interwebs and what they say makes sense to me.”
If you ever find yourself thinking about building a “brand,” you’re going to be inundated with people who will give you all kinds of advice how to work it in the real world. That pop ups, email lists, courses, all of that - it works and you need to start doing it immediately.
Which I’d been doing for the last few months.
Freaking out about getting my pop ups right, and sending out a bazillion retweets of other people’s stuff. And not really getting anywhere with it because I was trying to cover too many bases at once.
Then I asked myself, “What would I read?”
Take pop ups, for example.
I hate them.
I feel like you’re hiding behind that shiny little form/landing page/whatever because your content isn’t that great. Take a look at Medium if you haven’t yet: that site? Is about content.
Which is why I recrafted any projects I do from now on.
Because what I’m looking for?
Is my tribe.
People who see something in what I write that resonates with them. Something they can use to get from busy to done. Something that brings them joy.
I want this to be more about signal than noise.
And I want this to be a conversation. A community. A tribe.
Nothing wrong with listicles and cat GIFs. But this (if I do it right) will not just something else we all blip through on the internet on our way to something else.